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Where’s your marketing going right or wrong?

Where are you going right or wrong with your marketing? In the online world, it’s easier to see. What about in the real world? Let’s compare the two: In the online world, if what you’re doing is not getting a response or causing a reaction of any kind, then it’s likely that the creative—messaging or graphics—aren’t working […]

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You market, they respond. Right?!!?

[Part one of a two article series]It’s happened to all of us. Hours or money are poured into a marketing piece for our new service or widget. We send it off…and there’s no response. Like none. Or so little that you wished it was none. Then you could pretend that maybe there was a technical […]

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End the year well…stop comparing!

To be honest, I never know what to say in these holiday times. It’s not a celebrating moment for everyone. But it is for some, including me. I feel all warm and gooey inside—with occasional dives into anxiety when I suddenly remember something I didn’t do yet—and then back to soft and gushy. I feel […]

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How Marketing Can Serve Disaster Recovery

Here in Sonoma County, we are having, well, quite a month. A county full of empathic and caring people have become anxious and on edge. October kicked off with us worried about those suffering from hurricanes, knowing storms still loomed. Flyers and FB posts seeking help for storm victims were not uncommon. Then the Las […]

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Laughter Is The Best Medicine

Did you know that laughing can actually reduce stress and overwhelm? Studies show that spontaneous laughter in reaction to something around us increases endorphins. Increased endorphins create an opiate state which produces feelings of euphoria. Think about the impact this could have when you are feeling upset or overwhelmed in your marketing The researchers found that […]

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Why Marketing Drives You Crazy

Do you ever feel embarrassed about the state of your website? Or put off doing marketing that could grow your business? Or maybe get compliments from people on your latest article but inside feel like a fraud? What is it about marketing that can bring up strong feelings like embarrassment, denial or shame? I mean after […]

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Marketing only works when well aimed

​Marketing only works when well aimedI know, I know. You’ve sweated through strategy sessions defining your perfect clients. You put in countless hours describing what you do and how you do it when you created your website. You even honed that down to a 30 second version should you find yourself with little time and […]

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Own it from the inside out

​Own it from the inside out Sometimes we know we’re great, sometimes we don’t believe it. How to truly integrate what makes you special in your work? 1) Make a list of accomplishments within your business. Include anything that comes to mind such as a client’s growth, an invitation to present or any way that […]

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Flipping failure to fabulously fine!

RECOVERING FROM A MARKETING FAILURE Sometimes a blog just writes itself. I had a day last week that was a massive failure. And it felt horrible. Super, duper, outstandingly, over-the-top terrible with a dash of shame and despair. Or something worse, whatever word might describe that. As I was reeling from the setback, this blog […]

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